Product Bundles for Beauty Brands on Shopify
Create skincare sets, makeup kits, gift bundles, and build-your-own routines with Simple Bundles. Keep inventory synced while managing bundles right within Shopify.
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Beauty brands rely on bundling to grow
Beauty is sold in routines, not individual SKUs. Shoppers want lip kits in matching shades, curated gift sets, or a full routine that solves a problem they're facing. When you sell bundles, you align your storefront with real-world usage. And you increase AOV at the same time.
Here's what beauty brands are building
All powered by Simple Bundles
Skincare Routines 😍
Curated multi-step regimens designed to address specific concerns like acne, anti-aging, or hydration. These bundles help customers follow a complete system.
Haircare Set 🧴
Combine shampoo, conditioner, masks, and styling products into curated systems designed for specific hair types or concerns, such as volume, repair, or curl definition.
Makeup Kits 💄
Create shade-matched lip kits, full-face bundles, or seasonal collections with variant-level precision. Designed to create a complete look.
Gift Sets & Limited Edition Drops 💝
Launch influencer collaborations, PR kits, or seasonal drops using existing SKUs — perfect for limited runs. Often time-sensitive and curated for gifting or campaign moments.
Build-Your-Own Beauty Bundles 💅
Let customers mix and match their favorite products. (For example, choose any 3 lipsticks or any 4 minis.)
Free Gift with Purchase 🎁
A promotional offer where customers receive a complimentary product when they meet specific purchase criteria, such as spending over a certain amount or buying a featured item.
BOGO 🤑
Buy-One-Get-One offers that incentivize larger purchases, whether it’s buy one, get one free or buy one, get one at a discount.
Beauty Starter Kit 💋
An introductory bundle designed to help new customers experience a brand’s core products, often positioned as an entry point into a larger routine.
Holiday Gift Set 🎄
Seasonal bundles curated specifically for gifting occasions like Christmas, Valentine’s Day, or Mother’s Day, typically packaged for high perceived value.
Travel Kit ✈️
Compact sets of mini or travel-size products designed for portability, sampling, or trial before committing to full-size versions.
Wholesale Bundles 📦
Bulk product groupings created for retail partners or distributors, typically packaged as multi-unit assortments for resale.
Beauty Subscription Bundle 📅
A recurring bundle of products delivered on a schedule, often structured around replenishment cycles or ongoing routines.
Introducing Simple Bundles for beauty brands
Simple Bundles is designed for brands that want beautiful, fully customizable bundle experiences, from mix-and-match, BOGO, free gift with purchase, and more, without sacrificing inventory accuracy, fulfillment reliability, or Shopify-native behavior.
Product bundles for beauty brands
Create skincare sets, makeup kits, gift bundles, and build-your-own routines. Keep inventory synced and manage everything right in Shopify.
Start for free
Why beauty brands use Simple Bundles
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From skincare routines to makeup kits and seasonal gift sets, Simple Bundles supports the bundle structures beauty brands rely on to boost AOV.
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Beauty is visual. Simple Bundles works with your Shopify theme and supports custom layouts to make sure your storefront is fully on brand.
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Component selection can be variant-specific, ensuring the right variant is sold, deducted, and fulfilled.
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Orders break down into individual SKUs, making picking and packing seamless for your warehouse or 3PL—and shipping faster to your customers.
Trusted by the agencies building leading beauty brands on Shopify
I blacked out the time before Simple Bundles because it was so stressful dealing with multiple versions of bundling apps. Simple Bundles simplified everything. From the way it prices the bundles to the inventory to the way that it presents on the line, it's such a weight off of my shoulders.
Works with the tools beauty brands already use
So your bundles work across your entire tech stack.
Built for Shopify
We're Built for Shopify
Simple Bundles holds Built for Shopify status—the highest achievement for any app. For you, this means a thoughtfully designed, easy-to-use app that keeps your store fast and efficient.
How 1r Agency and DIBS Beauty Made Mix-and-Match Bundles Feel Effortless
DIBS Beauty really raised the bar with one of the smoothest, most thoughtful bundle setups we’ve seen on Shopify.
Types of Bundles You Can Create on Shopify (+ Examples)
With the right approach (and the right Shopify app), bundles can become one of the most profitable parts of your online store.
Want Bundles Like Glossier? A Step-by-Step Guide
Glossier's bundles bring together the essentials—offering shoppers a straightforward experience from discovery to checkout. If you’re looking to craft a bundle experience like Glossier's, both online and in-stores, you’re in the right place!
Frequently asked questions about beauty bundles
How do I create skincare bundles on Shopify?
You can create a bundle product and link individual SKUs using Simple Bundles, which automatically syncs inventory when the bundle sells.
Can I bundle products with different shades or variants?
Yes. Simple Bundles supports variant-level bundling, allowing you to bundle specific shades together.
Does Simple Bundles prevent overselling?
Yes. Inventory is deducted from each component SKU in real time.
Can customers build their own makeup kit?
Yes. You can create mix-and-match bundles with flexible selection rules.
Will this work with my 3PL?
Yes. Orders break down into individual SKUs for accurate fulfillment.
Can I create gift sets and limited-edition beauty bundles?
Yes. You can use existing products to build seasonal gift sets, influencer collaborations, PR kits, and limited-edition drops directly in Shopify.
Can I offer mix-and-match beauty bundles on Shopify?
Yes. Simple Bundles supports build-your-own bundle experiences, so customers can choose from eligible products based on the rules you set.
Can I bundle specific variants together, like shades or sizes?
Yes. You can bundle specific product variants, which is especially useful for shade-matched makeup kits, travel sizes, or routine-based sets.
Do bundles work with existing inventory in Shopify?
Yes. Inventory stays connected to the individual component SKUs in Shopify, so stock remains accurate across both bundles and standalone products.
What happens when one item in a bundle goes out of stock?
Because inventory is tracked at the component level, bundle availability reflects the stock of the underlying SKUs. This helps prevent overselling and keeps inventory accurate.
The easiest way to grow AOV
Join 25,000+ Shopify merchants already using Simple Bundles to drive their growth.
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