Collecting Reviews for Bundled Products on Shopify: a How-to Guide

Ever feel like you’re leaving money on the table with your Shopify store? Chances are, if you’re selling product bundles to grow AOV through a bundles app but not actively collecting and displaying reviews for them, you absolutely are. It’s a common oversight, a blind spot in an otherwise stellar strategy. Reviews on product pages play a major role in conversions, especially for Shopify bundles.

Why product bundles are your secret weapon (and why reviews matter even more here)

The power of social proof

Here’s the thing about online shopping: people are inherently skeptical. They want reassurance. They want to know others have bought it, loved it, and didn’t immediately regret their life choices. That’s where social proof — specifically, product reviews and star ratings — comes in. A glowing review isn’t just a testimonial; it’s a silent salesperson working 24/7. For bundles, this effect is amplified to boost sales.

Trust badges and testimonials reinforce this credibility, especially when paired with bundle-specific FAQs on your Shopify store. Combining reviews with upsells or referrals can make bundles an even stronger growth lever.

The bundle challenge: getting reviews for multiple products at once

This is where it gets tricky. You’ve got a fantastic “Morning Routine Kit” that includes a cleanser, serum, and moisturizer. If someone buys the bundle, do you ask them to review the bundle as a whole? Or each item individually? And if they review one item, how do you ensure that positive feedback helps the bundle and the individual product pages? This isn’t just a logistical headache; it’s a missed opportunity if not handled correctly.

Even for dropshipping setups, properly managed reviews help your online store look trustworthy.

Two ways to collect reviews on bundles

There are two main ways to handle bundle reviews, and they serve different goals.

1. The first is to collect reviews on the bundle itself. In this approach, the review request is tied directly to the parent bundle product. This gives you a single rating and set of reviews that reflect the bundle as a whole. It works best for gift sets, curated kits, or scenarios where customers are evaluating the bundle experience rather than the individual items. Because the bundle is its own product in Shopify, reviews live on its page and provide social proof for the entire package.
2. The second is to collect reviews on the items inside the bundle and then share those reviews across both the individual product pages and the bundle page. This method uses review grouping so that reviews from each component product also display on the bundle product. It allows you to build credibility on bundles by leveraging existing reviews of individual items, which is especially effective for starter kits or multipacks where components already have review history.

The two approaches are not mutually exclusive. If you want direct feedback on the bundle experience and also want to showcase the strength of the individual items, you can use both together: collect reviews on the parent bundle product while also grouping in the reviews from its components. This ensures that a new bundle page has immediate credibility from item reviews while also building its own unique review base over time.

The tools of the trade: Shopify apps for bundled product reviews

Thankfully, you don’t have to reinvent the wheel. A host of robust Shopify product reviews apps are designed to tackle exactly this kind of review-collection complexity. Let’s look at the heavy hitters:

Judge.me product reviews

Judge.me is powerful, feature-rich, and surprisingly affordable. It excels at syndicating reviews, meaning a review for an individual product can often be displayed on the bundle page that includes it. This is a game-changer for Shopify bundles, as it means you’re not starting from scratch with every new kit. Their automated review requests are highly customizable and improve overall functionality.

What’s more, Simple Bundles and Judge.me now offer a native integration that enhances this benefit. Their automation ensures that review requests and star ratings properly support bundles, even when components are sold individually. When a customer buys a bundle, Judge.me can send a review request tied to the bundle itself—not just to individual items.

Reviews can be syndicated from child SKUs to parent bundles, showing up directly on the bundle’s product page.

On Simple Bundles 2.0, review grouping is supported: individual product reviews can be grouped and displayed on the bundle page, giving the bundle more social proof.

Because of this, you don’t lose out on the trust your individual products have earned. Product bundles can launch already backed by customer feedback.

When you combine Judge.me with Simple Bundles, you get review functionality that works with your Shopify app setup—not around it.

• How to integrate Judge.me reviews with Simple Bundles
• How to group product reviews for bundles

Yotpo product reviews

Often considered the enterprise solution, Yotpo offers a comprehensive suite of tools beyond just reviews. For bundles, Yotpo’s ability to collect different types of reviews and display them across related product pages is top-tier.

Junip reviews

Junip focuses on clean design and seamless review capture. It works well with complex catalogs, including bundles. Its star ratings and visual review display are ideal for Shopify store owners who want polished presentation aligned with modern Shopify themes.

Loox product reviews

Loox specializes in photo and video reviews. For bundles, showcasing customers using all the products together can be very persuasive. Visual testimonials add both credibility and functionality to your bundles app strategy.

How to strategically collect reviews for your bundled products

Step 1: Choose your bundles app wisely. Look at functionality, design, automation, and integration with your Shopify store.

Step 2: Tailor your review request emails. Acknowledge the bundle experience.

Step 3: Offer tasteful incentives. Discounts or giveaways can boost review collection.

Step 4: Make it easy to submit. Direct links reduce friction and improve checkout follow-through.

Displaying reviews for bundles: what works best?

• Showcase individual product reviews within the bundle’s product page.
• Add a bundle-specific review section.
• Highlight overall star ratings for credibility, but don’t rely solely on store-level reviews.
• Share reviews and testimonials across social media, newsletters, and ads.

Ready to turbocharge your bundled sales?

Collecting and displaying reviews for Shopify bundles isn’t just a nice-to-have; it’s essential. The right Shopify app and bundles app integration will let you maximize product pages, use star ratings effectively, and leverage functionality to build trust. With automation, referrals, and a responsive support team, your product bundles will not only sell better but also strengthen your online store’s reputation.