How to price individual items differently within a single bundle

You've created a bundle with three products. One has a 70% margin. Another barely breaks even. And you're supposed to apply one flat discount to the whole thing? Nah.

Think about it... If you discount the bundle by 15%, you're giving away profit on your high-margin item while potentially losing money on the low-margin one.

That math doesn't work.

Even though the bundle looks good to customers, your margins tell a different story. And that story is always more important.

This is the flat-bundle-price problem. And it's why dynamic pricing exists.

What dynamic pricing actually means

Dynamic pricing in Simple Bundles lets you set a unique price for each item within a bundle. Instead of one bundle-wide price or percentage discount, every product can have its own adjusted price.

The bundle total is calculated by adding up the individual item prices. You control exactly how much discount (if any) applies to each component.

For merchants selling products with varying cost structures, this changes everything.

If your goal is to increase AOV, dynamic pricing is the move. You can protect margins on low-margin items while still offering attractive discounts on products where you have room to move.

When to use dynamic pricing (and when not to)

Dynamic pricing adds flexibility, but it also adds complexity. Here's when it makes sense:

Use dynamic pricing when:

• Your bundle includes products with significantly different margins
• You want to offer a free gift (set one item to $0)
• You're running a promotion on specific items, not the whole bundle
• You need to move slow inventory by discounting only those items

Stick with flat bundle pricing when:

• All items have similar margins
• You want simple, predictable discounts
• You're using Shopify Markets with multiple price lists (dynamic pricing doesn't support this)
• You need to bulk-manage pricing via CSV (not available with dynamic pricing)

Setting up item-level pricing

Here's how to enable dynamic pricing in Simple Bundles:

1. Open your bundle in Simple Bundles Builder
2. Go to the Products section
3. Click "Adjust item price"
4. Set the price for each individual item
5. Click "Test bundle" to preview the total
6. Save and publish

The bundle price your customers see will be the sum of all individual item prices.

A real example: the skincare bundle

Let's say you're a skincare brand building a "Complete Routine" bundle with three products:

Total retail: $94

If you apply a flat 20% bundle discount, the bundle sells for $75.20. That's $18.80 off the total. But where does that discount come from?

With flat pricing, it comes proportionally from everywhere, including your moisturizer where you only had 57% margin to begin with.

With dynamic pricing, you could structure it like this:

Bundle total: $80

Same perceived value to the customer ($14 off), but you've protected margin on the product where you needed it most. Your cleanser absorbs more of the discount because you have room there. Your moisturizer stays closer to full price.

What to know before you enable dynamic pricing

Every pricing strategy comes with pros and cons, and dynamic pricing is no different:

Pricing lives in Simple Bundles. Once you enable dynamic pricing, your bundle item prices are managed in the app. If you update prices in Shopify directly, those changes won't sync to your bundles. Make all pricing changes in Simple Bundles.

No CSV import/export. If you manage large catalogs via spreadsheet, dynamic pricing bundles can't be bulk-edited this way. You'll need to adjust prices in the app.

Shopify Markets price lists don't apply. If you use Shopify Markets with different price lists for different regions, dynamic pricing won't pull from those lists. It uses the prices you set in Simple Bundles.

Nested bundles aren't supported. If your bundle contains another bundle, dynamic pricing won't work for that structure.

For most merchants, these limitations are minor. But if you rely heavily on CSV workflows or Shopify Markets, factor that into your decision.

Making the call

If your bundles include products with similar margins, flat pricing is simpler and works fine. But if you're bundling a mix of high-margin and low-margin items, dynamic pricing gives you the control to protect your profits while still offering customers a compelling deal.

Start with one bundle. Set individual prices based on what each product's margin can support. Test it for a few weeks and compare your margin per bundle against the flat-pricing approach.

That's the move.