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Tina Donati
Oct 16, 2025 · 9 min
With the right approach (and the right Shopify app), bundles can become one of the most profitable parts of your online store.
Tina Donati
Oct 16, 2025 · 9 min
Tina Donati is the Head of Marketing at Simple Bundles and has spent the past 7+ years helping Shopify brands streamline their tech stack and unlock growth through smarter product bundling, better UX, and cleaner ops.
Most Shopify merchants get bundling wrong: they slap together a “bestseller kit,” bury it on a product page under a Bundles collection, and then wonder why it doesn’t sell.
But the truth is, the types of bundles you create—and the bundling strategy behind them—can completely change how customers perceive value, how much they spend, and how smoothly your business runs behind the scenes.
Many retailers try bundles once, run into inventory or fulfillment issues, and give up. But when bundles are executed properly, they can boost sales, increase conversion rates, and raise your average order value (AOV)—all while improving the customer experience.
With the right approach (and the right Shopify app), bundles can become one of the most profitable parts of your online store.
In this guide, we’ll walk through the most popular types of product bundling you can create on Shopify, share real product bundling examples, and show you how to build a product bundling strategy that increases sales and customer satisfaction.
Before we dive into bundle types, let’s talk about why bundling works so well.
Bundles reduce decision fatigue by simplifying the decision-making process. They help shoppers feel supported in their goals, whether they’re buying a skincare routine, a holiday gift set, or just stocking up on pantry staples. Instead of having to choose individual items one by one, bundles curate complementary products into a single offer at a discounted price.
For brands, the benefits are even bigger. Bundling can:
Retailers like Amazon have proven how effective bundling can be by using Frequently Bought Together as both an upselling and cross-selling function. That’s a big reason bundles are considered one of the smartest marketing strategies in ecommerce today.
When merchants think about bundles, they often picture a “bestseller kit” tucked away in a collections page. But bundles can be much more dynamic than that.
Each type of bundle serves a different purpose—whether it’s driving volume, clearing old stock, or creating a memorable gifting experience.
If you’ve run into issues with product bundles before, and that’s what’s deterring you from trying again… watch this video. It may help:
Below are 15 bundle types, along with context on when to use them and why they work.
Some bundles are made of multiple SKUs (e.g. a 3-pack of teas, each with its own SKU), while others are single SKU multipacks (e.g. “6-pack of socks” all tied to one SKU). Both approaches have their use cases: multi-SKU bundles provide flexibility and upsell opportunities, while single-SKU bundles streamline inventory and simplify the customer experience.
The classic BOGO offer is a tried-and-true way to drive volume. It works especially well in industries where products are consumed regularly and need to be replenished, like protein powders or vitamins.
Customers feel like they’re getting more value, and you benefit from higher order sizes. Because of its familiarity, BOGO is also one of the easiest bundles for shoppers to understand instantly.
Check out this example from Braxley Bands, where you can see how the second band is shown as $0.
Choice can be overwhelming, but when you give customers the power to customize, you turn hesitation into excitement. Build-your-own bundles let shoppers mix and match flavors, scents, or product types to suit their preferences.
FlavCity, for example, offers a “Mix & Match 10-Pack” so customers can try single-serve flavors without the risk of committing to one they might not like. This bundle type not only removes friction—it transforms the buying experience into something interactive and fun.
Exclusivity sells. Limited edition bundles are often seasonal or event-driven, like a “Holiday Stress Relief Kit” in December. These bundles create urgency, give shoppers a reason to buy now, and tie your brand to cultural or seasonal moments. They also make for excellent campaign assets—something to spotlight in email marketing, homepage banners, and paid ads.
Revolver Mag teams up with bands to create exclusive bundles often. In partnership with the band Ghost, the bundle sold out within days. You can see right in the bundle title how they share how only 250 are available.
Every brand has inventory that doesn’t move as quickly as planned. Instead of relying on steep discounts, stock clearance bundles pair slow sellers with bestsellers to move product while still providing value to the customer. This strategy clears warehouse space without cheapening your brand and helps customers discover products they might not have tried otherwise.
Subscription-based businesses can use bundling as a way to onboard customers into long-term relationships. By combining a one-time bundle with the option to subscribe, you give shoppers upfront value and a smooth path toward recurring orders. For consumables like coffee, skincare, or supplements, this approach captures both the “try it now” impulse and long-term retention in one offer.
INNOSUPPS pushes these offers directly on product bundle landing pages. As shoppers scroll down the page, they're presented with an offer to subscribe for three months. If they do, they see big savings and also receive free bonus items.
A close cousin of BOGO, this type of bundle offers something extra when shoppers reach a threshold. For example, “Buy any 3 lip products and get a gloss free.” It’s an excellent upsell lever because it nudges customers toward a bigger basket size without heavy discounts.
Inspired by Amazon’s famous “Frequently Bought Together” feature, this bundle type groups products that customers naturally pair. Think laptop + case, or shampoo + conditioner. It reduces friction in the buying journey and boosts convenience.
This type rewards customers for buying more of the same product. For example: “Buy 2 for 10% off, 3 for 15% off, or 4 for 20% off.” It’s highly effective for CPG brands where customers may already want multiples—like beverages, supplements, or pantry staples.
These are also sometimes called multi-packs, pre-packs, or size packs, which MeUndies offers. The goal is to give customers more options and encourage bulk purchases.
Bundles aren’t just for DTC brands. Wholesale or B2B businesses often need to sell in larger case packs (e.g. 12-packs, 24-packs). By offering wholesale bundles directly in Shopify, brands can simplify ordering for retail partners while protecting margins.
Poppy & Pout has an entire website dedicated to wholesale purchases like these.
Gift bundles solve one of the biggest pain points for shoppers: “I don’t know what to buy.” By curating products into pre-packaged sets, you make holiday and seasonal shopping easier while elevating your brand as thoughtful and premium.
Westman Atelier, for instance, leans heavily into curated holiday gift bundles that look polished and ready-to-gift right out of the box. This strategy works especially well during peak gifting seasons when speed and convenience are top of mind.
Send A Friend also uses a birthday bundle to package the stuffed animal, stickers, buttons, socks, a birthday card, and more, which makes it super convenient for customers to send a gift to a friend.
Everyone loves a surprise. Offering a free item as part of a larger purchase—like a shaker bottle when buying two protein powders—encourages upsells while leaving the customer with a positive brand impression.
This can be done using Dynamic Pricing in Simple Bundles.
The perceived value of the free gift often outweighs its actual cost, making this bundle type both effective and affordable for merchants.
INNOSUPPS does this on its “female shred stack.” If a shopper purchases, they also get 14 free servings of PMS support, a shaker bottle, and two more bonus items.
Bundles aren’t just about saving money—they’re also about helping customers succeed faster. Routine or regimen bundles group together products that work best when used in combination, such as a skincare kit with cleanser, serum, and moisturizer. Instead of forcing customers to figure out what goes together, you hand them a ready-made solution that supports their goals.
Three Ships has a ton of these types of routines on its ecommerce website, making it easy for shoppers to find a bundle meant for a specific use case.
Sometimes the best bundles come from pairing products across categories. A footwear brand, for example, might notice customers buying neutral-colored shoes first and returning within 60 days for a matching bag. Instead of waiting for customers to discover those pairings on their own, you can bundle them proactively. Cross-sell bundles work best when informed by purchase behavior data rather than guesswork.
Here’s an example from Surely, where they add bundle upsells directly in the cart.
Customers rarely think in terms of SKUs—they think in terms of outcomes. A wellness brand might sell a “Better Sleep Bundle” with melatonin, calming tea, and a sleep mask. A beauty brand could package an “Everyday Neutrals Kit.” These thematic bundles align products with customer intent, positioning your brand as a problem-solver rather than just a retailer.
Knowing all the options is one thing. Choosing the right bundle type for your store is another. Here are a few frameworks to guide your decision:
Don’t just list bundles under a “Bundles” collection and hope for the best. Promote them on your homepage, in email campaigns, and in post-purchase flows—even months after a customer’s first order.
Not all bundle apps are built the same. When selecting an app, make sure it includes:
Simple Bundles is designed to handle all of the above—so you can focus on creating bundles that sell, while we handle the complexity behind the scenes.
Setting up bundles doesn’t need to be complicated. With Simple Bundles, it takes just a few steps:
Simple Bundles powers 20,000+ merchants, helping them build bundles while simplifying inventory, fulfillment, and reporting. Start here for free.