How Brands Are Using Bundles For Valentine’s Day Procrastinators

Valentine’s Day might be right around the corner, but it’s definitely not too late to push gift ideas to your shoppers.

In fact, a recent report from DTC Index (a monthly consumer index reporting on buyer behavior) found between February 8–13, there’s a sharp surge from procrastinators who are still hunting for Valentine’s Day gifts. 

And the cherry on top? Those last 5–7 days before February 14 drive the highest order volume.

Translation: shoppers are stressed, short on time, looking for convenience and suddenly very motivated.

This is exactly where bundles shine. 

So below are a few of our favorite Valentine’s Day bundle examples we’ve already seen from brands using Simple Bundles, to inspire bundles you still have time to launch yourself.

P.S. You can use our Bundle Magic feature to go live in minutes. Bundle Magic reads your order history to suggest high-converting bundles. We even generate the bundle image, title, and description automatically.

Woobles: Subtle Valentine’s Energy That Still Feels Evergreen

Woobles created a beautifully simple bundle where items are pre-selected, but curated with clear Valentine’s Day intent.

The bundle includes:

• Pierre the Penguin as a truffle
• Fred the Dino as a flan
• Bjørn the Narwhal as a macaron
• Jojo the Bunny as a chocolate-dipped strawberry

While they don’t explicitly call this a Valentine’s Day bundle, it’s deeply implied through the “Sweet on You” title, the character selection, and the color palette.

This is a really smart approach if you want something that fits Valentine’s Day, but can also live evergreen in your product catalog long after February 14.

Super Smalls: AOV-Boosting Valentine’s Strategy

Super Smalls is a jewelry, fashion, and art brand for kids, and they’re running a clever Valentine’s Day promotion.

Customers get a free sticker sheet on all orders over $75.

From there, shoppers are directed to a Valentine’s Day category page that features bundles tied to the holiday, like the Heartfelt Accessory Duo.

This makes it easy for customers to:

1. Find Valentine’s-themed bundles
2. Get close to that $75 threshold
3. Add just one more item to unlock the free gift with purchase

It’s a strategic way to bump AOV on every order while still feeling fun and gift-focused.

Ilia Beauty: No New Bundles, Just Smart Promotion

Ilia Beauty didn’t create net-new bundles for Valentine’s Day, but they did strategically promote their existing bundles as Valentine’s Day gifts right on their homepage.

This is such a simple (and effective) move. By pairing existing bundles with beautiful product imagery—something Ilia Beauty always goes the extra mile on—they reframed what was already there into a gift-worthy moment.

For someone buying a gift for their SO, convenience is king.

ALT Fragrances: Mystery, Bundles, and a Valentine’s Twist

ALT Fragrances took a similar approach to Ilia Beauty by highlighting existing bundles as Valentine’s Day offers on their homepage, but added a little extra spice.

They created a custom Valentine’s Day coupon code, giving shoppers that extra nudge to check out.

ALT also promotes a ton of bundle types, but one that really stands out is their mystery pack. The only thing the customer selects is whether they’re shopping for men, women, or unisex. Everything else is up to the brand.

Intriguing, low-effort for the shopper, and very gift-friendly.

Tubby Todd: Valentine’s Day Fun in Any Category

Valentine’s Day promotions aren’t just for chocolate and jewelry. Tubby Todd is a great example of how brands in any category can have fun with it.

They sell bath-related products—creams, body washes, bubble bath, and more—and put together a Valentine’s Day collection featuring body wash and lotion. Shoppers can then choose to upgrade the bundle by adding items like bath bombs.

Even better? The packaging is uniquely created for Valentine’s Day, with hearts all over the bottles. It instantly makes the bundle feel special and limited, without changing the core products.

Cabot Creamery: Classic, Clever, and Gift-Ready

Cabot Creamery went with a more traditional bundle style: a Valentine’s Day gift box with a playful pun: “Life is chedder with you.”

It’s a simple curated set, but packaged beautifully for Valentine’s Day, making it feel intentional and gift-ready.

Cabot also has a physical location, where they’re selling bundles in-store using Simple Bundles’ POS integration. That means their in-store experience stays perfectly aligned with their online store.

Bums and Roses: Maximum Customization, Maximum Appeal

If you’re looking for an example of options done right, Bums and Roses has it nailed.

Using Simple Bundles’ Infinite Options feature, this apparel brand uses bundles in a way that lets shoppers completely customize to their liking. And they’ve layered in great Valentine’s Day promotions on top.

They launched Valentine’s Day–specific products, including heart-pattern pajama sets for kids and moms who want to match. And yes, there’s a great discount too.

The bundle itself offers a ton of customization:

• Shoppers select their size
• They choose the pattern they want
• And Bums and Roses has a ton of patterns to choose from

Some patterns are even marked as limited edition, making them feel extra enticing and time-sensitive.

Launch Your Valentine’s Day Bundles Fast

If there’s one takeaway here, it’s this: Valentine’s Day bundles don’t have to be complicated, and they definitely don’t have to take weeks to launch.

With Simple Bundles and our Bundle Magic feature, you can curate bundles, generate images, titles, and descriptions, and go live in minutes—all based on your previous sales data. That way, your bundles are aligned with what customers already want most.

And when shoppers are stressed, short on time, and ready to buy? That convenience makes all the difference.