How to create print-on-demand product bundles in Shopify

Most print-on-demand stores sell one product at a time.

But the highest-performing POD brands use bundles to:

• increase average order value,
• improve product discoverability,
• and turn one-time buyers into repeat customers.

The problem? Bundling print-on-demand products on Shopify gets complicated fast.

Between Shopify variant limits, split shipments, Printful syncing issues, and fulfillment logic, many POD bundles quietly create operational chaos behind the scenes.

This guide breaks down exactly how to create print-on-demand product bundles that increase sales without breaking your backend.

1. Start by Syncing Your Individual Products

Before you even think about bundling, make sure each product you want to include is already synced with your POD provider (like Printful, Printify, Gelato, or Gooten) and set up properly in Shopify.

For example, if you create a bundle that includes a new t-shirt design and a piece of wall art, but you haven’t added the t-shirt to Shopify yet and connected it to Printful — your customer can check out, but your POD provider won’t know what to produce.

Here’s your sync checklist:

• Upload mockups with a mockup generator on your POD platform
• Assign the correct SKUs and fulfillment location
• Ensure every product (like hoodies, drinkware, or custom merch) is connected to Shopify and visible in your POD dashboard

Take the time to set up each SKU properly, upload the mockups, assign the right fulfillment location, and verify it syncs in your POD admin dashboard before creating the bundle.

2. Use the Right Bundle Type

The complexity of your bundle determines how you should set it up in Shopify and your bundling app. For example, in Simple Bundles, we see the three following types of bundles for print on demand products: 

Simple bundle without variants — if you want to sell a fixed set — say, a medium ash t-shirt and a large heather sock — with no choices for the customer. This is the most straightforward and easiest to manage because the customer just clicks ‘Add to Cart,’ and the system knows exactly which SKUs to fulfill.

Simple bundle with variants — if you want customers to choose from a few preset options, like size or color — as long as you stay within Shopify’s 3-option, 100-variant limit. This keeps things manageable but gives customers a bit more flexibility.

Infinite options bundle — if you want to offer lots of choices — like multiple colors, sizes, or designs — and you exceed Shopify’s limits. Here, a tool like Simple Bundles handles the variant logic outside of Shopify so you can offer more without breaking your store or your backend.

If you want help setting up any of these types on Printful, we actually have a video tutorial right here to make it easy:

3. Keep inventory and fulfillment clean

POD products are made-to-order, so you don’t need Shopify to track inventory for the bundle itself, especially because the main SKU for the bundle isn’t going to track the individual items that make up that bundle out of the box.

In fact, leaving inventory tracking on can cause Shopify to block sales because it thinks you’re out of stock — even though your POD provider can fulfill unlimited orders.

Instead, disable inventory tracking for the bundle in Shopify, and let your POD partner manage stock levels for the blank products they print on. 

Also, Simple Bundles breaks down bundles in the order admin. Even though fulfillment is done from the POD service, it's still worthwhile to breakdown bundles into individual components (so tracking at the child SKU level versus the parent SKU for the bundle as a whole) because you can get a feel of which bundle and items are selling well. 

Two reports from Shopify which makes bundle performance tracking even easier: 

1. The Total sales by bundle component report provides a breakdown of net units sold and total sales for each product that appears within a bundle. For example, if you sold a 3-pack bundle of shampoo, conditioner, and shower gel, each of those products will appear as separate rows in this report. It’s useful for understanding which components drive bundle performance.
2. The Bundle component and product comparison report compares the total sales of individual products when sold as part of a bundle versus when sold separately. Continuing the example above, shampoo, conditioner, and shower gel would each appear in the report with two sets of sales data: one from bundles, and one from individual product sales. This comparison helps you evaluate how bundling affects the performance of specific products.

Also, watch out for split shipments.

Remember, POD products can have different production and shipping times, especially if they’re made in different facilities. 

If you bundle items with very different timelines, the customer may get part of their order first and wonder where the rest is. Set clear expectations at checkout and in your confirmation email:

‘Some items in your bundle may ship separately at no additional cost.’

This small touch builds trust and cuts down on support tickets.

4. Be Smart About Pricing to Protect your Margins

Because POD business models typically have higher base costs, you need to be strategic with price. Heavy discounts on bundles can eat into your margins quickly.

Instead of deep discounts, try these alternatives:

• Offer customization options like free personalization on one product
• Add digital bonuses (e.g., a printable artwork download)
• Curate bundles for specific themes or occasions (like holiday merch sets or office drinkware)

This way, customers see value without you sacrificing profitability. Think of it as elevating your e-commerce business strategy rather than competing in a bargain bin.

5. Expanding Your POD Bundles Beyond Shopify

Bundles aren’t just useful in Shopify. Many print-on-demand businesses sell across multiple platforms — like Etsy, Amazon, and TikTok Shop.

Offering new products in bundled sets on these marketplaces can help you stand out in competitive categories like custom products, t-shirts, hoodies, and wall art.

Your online store should also highlight bundles on social media platforms like TikTok or Instagram, showing customers how your products fit together in real-life use cases. Video content showcasing bundled print on demand products in lifestyle settings is one of the fastest ways to build trust and boost sales.

The Best Tools for Bundling Print-on-Demand Products

Hopefully these four tips were helpful. Because, look, when you set up your bundles with care, you create a smooth experience for your customers, your backend systems, and your bottom line.

The Printful team also has a video tutorial to walk you through these steps in detail here:

And if you want to try it for yourself, you can get started on Simple Bundles for free here.

FAQs: Bundling POD Products on Shopify

Can I bundle Printful or Printify products in Shopify?

Yes — just make sure each item is synced to Shopify first. Then use a bundle app (like Simple Bundles) to create the bundle logic.

Do I need to track inventory on POD bundles?

No. Turn off inventory tracking for the bundle in Shopify. Let your POD provider manage inventory on the actual print files.

How do I get around Shopify’s 100-variant limit?

Use an infinite options bundle. Simple Bundles lets you manage variant logic outside of Shopify’s limits, so you can offer as many options as you want.

What’s the best bundle app for print-on-demand sellers?

Simple Bundles is built specifically to work with made-to-order products. It breaks down your bundle SKU into individual components for clean fulfillment.

Will all items in a POD bundle ship together?

Not always. They may ship separately depending on the print location or provider. Be sure to communicate this to your customers at checkout.

Can you bundle Printify products together?

Yes. Printify products can be bundled together on Shopify using a bundling app that supports SKU-level order breakdowns and POD fulfillment workflows.

Why should POD stores use product bundles?

Print-on-demand stores use bundles to:

• Increase average order value (AOV)
• Improve product discoverability
• Encourage multi-item purchases
• Create themed collections or gift sets
• Simplify customer buying decisions

Bundles also help introduce customers to more products in your catalog.

Do print-on-demand bundles require inventory tracking?

Usually no. Most POD merchants disable inventory tracking for the parent bundle product because the actual inventory is managed by the print-on-demand provider. This prevents Shopify from incorrectly marking bundles as out of stock.

What’s the best Shopify bundle app for print-on-demand products?

The best Shopify bundle apps for POD stores support:

• SKU-level order breakdowns
• Infinite options bundles
• Variant flexibility
• POD fulfillment compatibility
• Inventory syncing
• Multi-location fulfillment

Simple Bundles supports these areas, helping prevent operational issues as your store scales.