Tina Donati
Aug 07, 2025 · 6 min
Beauty shoppers are buying clarity, confidence, and transformation. Your bundles should reflect that.
Tina Donati
Aug 07, 2025 · 6 min
Tina Donati is the Head of Marketing at Simple Bundles and has spent the past 7+ years helping Shopify brands streamline their tech stack and unlock growth through smarter product bundling, better UX, and cleaner ops.
If you’re a beauty brand using Shopify, it’s time we talk bundles.
Not just any bundles, specifically beauty bundles for Shopify merchants. Because shoppers browsing for skincare, makeup, or haircare don’t buy the same way as someone buying a new hoodie or protein powder.
Their expectations are different. Their habits are different. And the way you bundle your products should reflect that.
So before we answer the common question, “What’s the best product bundling app for beauty brands on Shopify?”, let’s cover what actually makes a great beauty bundle.
In this guide:
When someone shops for beauty products online, they want to be guided to the right solution, shown proof that it works, and treated like someone whose time (and taste) matters.
Here are the five key expectations that come up again and again:
When bundled products are done right, they can hit every one of these expectations at once.
The average beauty catalog is massive and overwhelming.
From cleansers, toners, and moisturizers, to lotions, lip balms, and SPF products—it’s easy for shoppers to feel lost.
Bundling is one of the easiest bundling strategies to guide shoppers through that friction. Instead of asking them to sort through every product you offer, you're curating types of bundles based on their specific skin type, concern, or routine.
This works best when paired with consultative tools like:
If someone with curly hair can instantly find a full regimen designed specifically for curl definition and frizz control, you’ve taken the guesswork out of the purchase. That’s the goal.
Beauty buyers want to know exactly what they’re putting on their skin. They want detailed ingredients. But they also want to understand why a product matters and what it’s going to do for them.
When you’re building your bundle landing pages, don’t stop at technical details. Make sure you also:
For example, instead of “Shampoo + Conditioner Set — Save $20,” try something like: “Your 3-step routine for smoother, shinier curls in one week — with 20% off when you bundle.”
Dropdown menus with shade names alone aren’t going to cut it. If someone’s building their own lip kit or foundation trio, they need to:
This is especially important for mix-and-match bundles, where customers are choosing multiple shades or finishes. If you’re not giving them the visuals to confidently choose, you’re setting yourself up for friction, disappointment, and higher returns.
Nothing validates a purchase more than seeing other people loving the same product.
If you’re offering bundles, you should be collecting and showcasing:
Your customers become your best salespeople, so give them the spotlight.
A lot of shoppers turn to beauty as a form of self-care or self-expression. Even online, they want the experience to feel special.
That might look like:
For example, three Ships recently offered a free backpack during a Canada Day promotion, launching new Shopify product bundles that all surpassed the $75 minimum to qualify. The result? Higher AOV and a sense of exclusivity that made shoppers feel like insiders.
This is a prime example of how your bundle is an entry point into your brand experience.
One of the biggest challenges beauty brands face when bundling on Shopify is inventory sync. By default, Shopify only tracks the parent SKU. That means when someone buys a bundle, your 3PL or ERP may not see the individual items that make it up.
To avoid this, you’ll want to:
Make sure you’re not limited by Shopify’s variant limits. Some brands using Shopify-native bundling apps like Simple Bundles have surpassed trillions of possible combinations—and still run clean ops. That’s only possible if your tool supports dynamic combinations without treating every variation as a static SKU.
If you’re offering mix-and-match bundles for cosmetics and one product is sold out, you need to be able to reflect that in real time—or risk backorders, delays, and poor CX.
This is especially critical for beauty brands where individual SKUs are often used in multiple bundles or sold on their own. If one child item is low in stock, that needs to reflect across every bundle that includes it.
The most effective product bundling tips for Shopify merchants go beyond discounts or kits. Beauty shoppers are buying clarity, confidence, and transformation. Your bundles should reflect that.
And if you’re looking for a flexible, Shopify-native tool that can handle both frontend customization and backend operations, Simple Bundles is worth a look.
It’s built for Shopify brands and designed to scale from starter kits to mix-and-match bundles, all while keeping your inventory clean and your fulfillment teams happy.
You can try it for free here.
What types of bundles work best for beauty products?
What is the best bundling app for beauty brands on Shopify?
Simple Bundles is one of the most powerful bundling apps for Shopify’s biggest beauty brands, as well as scaling brands too. It allows you to break down bundles into child SKUs, surpass variant limits, and support mix-and-match, subscriptions, and fixed sets.
How can I reduce friction when selling beauty bundles online?
Use personalized product quizzes, swatch previews, clear use-case naming, and highlight bundle benefits. Make it easy for customers to choose the right products and see exactly what they're getting.
Do bundles help increase AOV for beauty brands?
Yes. Bundles are a proven way to raise average order value, especially when curated around routines or goals (e.g., frizz-free curls or glowing skin). They also reduce decision fatigue and drive larger checkouts.
How do I handle shade and color selection in bundles?
Visual accuracy is critical. Always include:
Without this, mix-and-match bundles risk higher returns and poor customer trust.
What backend challenges do beauty brands face with bundling?
Tools like Simple Bundles solve this by breaking bundles into components at checkout, keeping Shopify, 3PLs, and ERPs in sync.
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