15 product bundling tips + real ecommerce examples

Product bundling is one of the most effective ways for ecommerce brands to increase average order value (AOV), improve conversions, and create a better customer shopping experience — but not all product bundling tips actually lead to higher sales.

The highest-converting bundles are strategically priced, personalized for specific customer segments, optimized for mobile shopping, and supported by the right inventory and fulfillment systems behind the scenes.

Whether you sell skincare, apparel, supplements, electronics, or subscription products, the right bundle strategy can help you:

• increase revenue,
• improve customer retention,
• move slow-selling inventory faster,
• and encourage customers to purchase more products per order.

In this guide, we’ll share 15 product bundling tips, real ecommerce examples, and Shopify-specific strategies to help you create bundles customers actually want to buy.

What is product bundling?

Product bundling is a pricing and merchandising strategy where multiple products are packaged together and sold as a single offer.

Bundles are often sold at a discounted price compared to purchasing each item separately, making them more attractive to customers while increasing average order value for merchants.

Brands can bundle:

• multiple versions of the same product,
• complementary products from different categories,
• or curated collections designed around a specific customer need.

Bundles can also be sold as:

• a single bundle SKU,
• or as multiple individual SKUs grouped together operationally behind the scenes.

When done well, product bundling simplifies decision-making for customers while helping ecommerce brands increase revenue and move inventory more efficiently.

Product bundling vs. product kitting

Product bundling and product kitting are similar, but they serve slightly different purposes.

Product bundling focuses on increasing sales by grouping products together into a single offer — often with a discount attached.

Product kitting focuses more on convenience by packaging related products together for a specific use case or experience.

For example:

• a discounted “Buy 3, Save 20%” offer is a bundle,
• while a “Starter Kit” containing everything a customer needs to begin using a product would be considered a kit.

Many ecommerce brands use both strategies interchangeably to:

• improve customer experience,
• simplify shopping,
• and increase order value.

15 Product bundling tips for ecommerce brands

Our goal is to help you increase margins and maximize profitability. We promise, there’s at least one new tip in this list that you haven’t thought about before!

Here’s what you should consider if you want to bring your bundles’ value to the forefront.

Use AI-powered bundle recommendations

Instead of manually deciding which products should be bundled together, brands are increasingly using AI-powered bundle recommendations to identify high-converting product combinations automatically.

For Shopify merchants, Simple Bundles’ Bundle Magic helps automate this process by generating intelligent bundle suggestions based on:

• customer order history,
• frequently purchased products,
• and product catalog relationships.

Bundle Magic can automatically generate:

• bundle titles,
• product descriptions,
• pricing suggestions,
• and even AI-generated bundle images.

This helps merchants launch bundles faster while uncovering cross-sell opportunities they may have otherwise missed.

As more customer purchase data becomes available, AI-generated bundle recommendations become smarter and more accurate over time.

Understand your customer needs

The first step is understanding what customers want and expect from product bundles. Pain points trigger customers, so your bundle should solve their problems. That’s why skincare brands bundle products that target skin types (oily, sensitive, acne-prone).

Think about what your customers need and how a group of your products could help them achieve a solution.

Analyze customer purchase behavior

Instead of guessing which products belong together, use your store’s order history to identify products customers naturally purchase together.

Pay attention to:

• repeat purchases,
• cross-sell behavior,
• seasonal buying trends,
• and frequently paired products.

Bundles built around real customer behavior tend to convert better because they align with existing shopping habits.

Develop segment-specific bundles

Different customer segments have different needs, so it’s important to tailor bundles for each segment.

For example, a hair care brand might sell products for people with curly hair, straight hair, thin hair, or even dyed hair. Each hair type has its own products, and what works for someone with straight hair likely isn’t the same product that someone with curly hair should order.

Your bundles should make it easy for each customer segment to discover products that are relevant to them. Three Ships does this well with its three-step kits. One is for dry skin, and the other is for acne-prone skin.

The dry skin bundle:

The acne-prone skin bundle:

Create bundle landing pages

The purpose of creating product bundles is to give customers an easier shopping experience. Still, if customers can’t find those bundles easily on your website, they won’t see their value.

Creating landing pages for product bundles is important because it offers a more focused customer experience, making it easier for customers to understand the bundle's value and how it can benefit them.

For SEO purposes, each bundle landing page should include:

• unique product descriptions,
• keyword-optimized headings,
• internal links,
• customer reviews,
• FAQs,
• and optimized metadata.

Avoid creating thin or duplicate bundle pages with little original content.

As a bonus, you can upsell your bundles on pages with products already included in the bundle. Strategic placement of your product bundles can help encourage “quick-decision purchases.”

Create mobile-friendly bundle pages

Most ecommerce traffic now comes from mobile devices, but many bundle pages still create a poor mobile shopping experience.

Avoid:

• cluttered layouts,
• long walls of text,
• difficult variant selectors,
• and confusing customization flows.

Instead:

• prioritize fast loading speeds,
• use sticky add-to-cart buttons,
• display savings clearly,
• and make bundle customization easy on smaller screens.

If customers can’t quickly understand the value of your bundle on mobile, conversions will suffer.

Show bundle savings clearly

Customers should immediately understand why purchasing the bundle is better than buying products individually.

Display:

• percentage savings,
• dollar savings,
• free shipping incentives,
• or bundle-exclusive perks.

The clearer the value proposition, the easier the buying decision becomes.

Consider how you will track bundle SKUs

Every brand tracks bundle SKUs differently: some may look at the entire bundle as a single SKU, while others may separate the products and use multi-SKU.

Think about the best option for you to streamline your operations—and what will be the most convenient to the customers purchasing the bundle.

There’s a strategy behind which option you choose, so before you decide, consider the following:

• How do you want your customers to see the bundle in their cart and receive the order? (bundle only, bundle contents, or both?)
• How do you want the packing slip to be displayed? This varies depending on how the contents or bundles are stored in their warehouses. (For example, do you want them to show individually in different locations or as already pre-packaged with a separate bundle SKU?)
• How do you want customers to be notified when their order is fulfilled? This is especially important if you have multiple fulfillment locations and each product in the bundle is in a different location.

We recommend tracking each product in the bundle individually to manage your inventory properly. Why?

Individual SKUs help you gain better control and visibility over your products, optimize your operations, increase sales, and provide a better customer experience—especially if you’re working with various fulfillment partners with software that sends and receives data differently.

If you have multiple store locations or drop shipping partners, tracking individual SKUs tends to be easier and more manageable for your store operations.

Also, knowing the individual SKUs for bundled products allows merchants to break out the individual items from a bundle after a customer purchases them, making ordering and packing them easier. This streamlines the fulfillment process and ensures orders are fulfilled quickly and accurately.

We know tracking each product individually can be difficult to do manually. These experiences cause friction for your operations team, which is exactly why we created Simple Bundles in the first place.

Not only can Simple Bundles help break out individual line items in your bundle SKU, but it also automatically marks your bundle SKU as fulfilled in Shopify, so it doesn’t get sent to your fulfillment center. Instead, the rest of the bundle’s contents remain unfulfilled until you and your team pick, pack, and mark these individual SKUs as fulfilled.

Improve productivity by automating your back-end

Technology and automation can streamline the fulfillment process for product bundles and improve productivity.

If a merchant has inventory in multiple locations, it’s also important to create automation that suits how the warehouse wants the inventory for the individual bundle SKUs to be handled.

For example, should bundle inventory be determined based on the stock in a single location, so it’s shipped together? Or can the bundle contents be in any location, and a bundle order can be shipped from multiple locations?

If your bundling app isn’t automatically integrated with your logistics tech stack, several automation tools are available (Shopify Flow, Zapier, and Alloy, to name a few). These tools will help you automatically send order data from your bundles to the warehouse to get orders picked and packed efficiently. This saves you from sorting through the orders and sending the data manually.

Show the value of the bundle right away

Customers don’t always immediately see the benefit of a bundle, so paint a clear picture for them by

• Showing the cost savings, they get from purchasing the bundle versus the products individually,
• Highlighting if it’s a holiday special or a limited-time offer,
• And what’s convenient about the bundle (that they get free shipping with the bundle, or how bundling the products makes life easier for them?).

Generally, ask yourself what makes the bundle more enticing than buying each product separately, and highlight the answer on the product page.

Add social proof to bundle pages

Even the best product bundle won’t convert if customers don’t trust it.

That’s why reviews, star ratings, customer photos, and user-generated content are essential for increasing bundle conversion rates.

One challenge many Shopify brands run into is collecting reviews specifically for bundle products.

Simple Bundles solves this through its integration with Judge.me Reviews, allowing merchants to automatically collect and display reviews directly on bundle product pages.

With the integration enabled:

• review requests are automatically sent for the parent bundle product,
• customers can review the full bundle experience,
• and ratings, photos, and videos appear directly on the bundle landing page.

Social proof helps:

• increase customer trust,
• reduce purchase hesitation,
• and improve conversion rates for higher-priced bundle offers.

Create seasonal and limited-time bundles

Limited-time offers create urgency and encourage faster purchasing decisions.

Seasonal bundles work especially well during:

• Black Friday,
• holiday shopping periods,
• Valentine’s Day,
• Mother’s Day,
• and back-to-school campaigns.

Exclusive or seasonal bundles also help brands create excitement around existing products without launching entirely new SKUs.

Test bundle pricing regularly

The best-performing bundle price is rarely discovered immediately.

Test:

• percentage discounts,
• fixed dollar discounts,
• tiered pricing,
• free shipping thresholds,
• and bundle-exclusive offers.

Even small pricing adjustments can significantly impact conversion rate, profitability, and average order value.

Offer subscription bundles

Subscription bundles are becoming one of the most effective ways for ecommerce brands to increase customer lifetime value while creating more predictable recurring revenue.

Instead of selling products as one-time purchases only, brands can offer curated bundles on a subscription basis with:

• discounted recurring pricing,
• exclusive subscriber-only products,
• or automated replenishment schedules.

For example, a skincare brand could offer:

• a one-time “Morning Routine Bundle,”
• alongside a monthly subscription version with a small discount and automatic delivery every 30 days.

Subscription bundles improve retention because customers receive a complete set of products consistently instead of needing to reorder individual items manually.

Test and measure on an ongoing basis

You should continuously perform tests to measure the effectiveness of each bundle and make adjustments accordingly, but there’s more data to consider than bundle conversions alone.

There are various data points to help you determine the effectiveness of your bundles. Here’s the data we recommend reviewing:

• Conversion rates and revenue: since your primary goal is to increase this number, you want to pay attention to the percentage of revenue your bundles are driving for your business and check if they’re increasing revenue.
• Landing page engagement: are users interacting with the page and adding products to their cart, or are they bouncing quickly off it?
• Data between bundles: Are some bundles performing better than others? Is a certain customer purchasing more of one bundle than another? Is each bundle page set up differently, and one showing better conversions?
• Data between variants: If you offer variant bundles, is there a combination that’s converting more? It might be worth turning that variant into an official bundle separately.
• Bundles versus individual products: How do your bundles perform compared to the products individually? For example, is there a reason why a single lipstick is selling better on its own than in the bundle? You can try various combinations to see what converts best.
• Seasonal bundles: Are there bundles you’re offering year-round that sell better seasonally? You can change your marketing strategy by making them seasonal only and building FOMO.

If you’re using Shopify to power your ecommerce store, you’ll also be able to see which bundles are your best-selling over a period of time, your total bundle sales, and average order value.

Examples of product bundles you can create for your brand

There are three main bundle categories:

• Multi-SKU bundling: The bundle product and its components are identified by separate SKUs during fulfillment, meaning you’ll see the bundle product and its individual components when a customer orders a bundle.
• Single-SKU bundling: The bundle product and its components are identified by only one SKU during fulfillment. When a customer orders a bundle, you'll only see the bundle product, not its individual components.
• Infinite options bundling: Infinite options bundle accepts line item properties, allowing customers to select specific bundle options without using variants on the bundle and possibly being limited by Shopify's 100 variant limit.

More specifically, there are about nine ways you can bundle products. Let’s review bundle examples of each type.

Cross-sell bundling

Cross-sell bundling is when products from different product lines are bundled together. This bundle encourages customers to try various products—often ones they might not have considered before.

Check out Three Ships’ Smooth and Restore bundle, as an example. This bundle is built for mature skin types and includes a full skincare routine (cleanser, serum, and moisturizer) to smooth fine lines and add radiance.

Mix and match bundles

Mix-and-match bundles are ideal for companies that offer a wide selection of products. Here, customers can customize their bundle by choosing different variations and sizes.

For example, this brand bundles “kitchen essentials,” which include an apron, market bag, and dish towel. Each item offers color variations. Instead of creating a bundle for every variation (that would be a lot of work), customers can use a drop-down menu to select which color and pattern they want for every item.

A mix-and-match bundle gives customers complete control over their purchase, making the offer more enticing.

Multi-packs and pre-packs

Multi-packs (also known as pre-packs or size packs) provide multiple copies of the same product at a discounted price. A multi-pack could give customers the option to purchase a 3-pack, 6-pack, or 10-pack of socks, which MeUndies offers. The goal is to give customers more options and encourage bulk purchases.

Also, as wholesale businesses continue to gain traction in the commerce market, multi-pack bundles are a useful option for retailers to purchase in bulk.

Buy more, save more bundles

These are similar to multi-packs in that they offer a discount for customers who purchase more than one item. Usually, the difference between multi-packs and buy more, save more bundles is that customers can select different versions of the same product or mix and match products.

Bariatric Fusion lets customers build protein bundles with a bundle builder quiz. With the builder, customers can select their protein flavors and then receive a discount to use when purchasing the bundle.

Upsell bundles

Upsell bundles are used to encourage customers to purchase higher-end products. This can involve bundles of similar products or bundles of one high-end product and several lower-end products.

Also sometimes referred to as “combo bundles,” this bundle is meant to highlight two or more products designed to be used together.

Amazon always creates these bundles, where a brand will recommend add-ons based on what you’re purchasing and what other like-minded shoppers have purchased in the past. And according to McKinsey, 35% of all Amazon purchases come from these bundle recommendations.

Product variant bundles

Product variant bundles encourage customers to purchase a single product in different variants. For example, a bundle of three T-shirts in different sizes or colors.

Here’s a simple example from Beeswax Wraps. When purchasing the wraps, customers can choose if they want to purchase three, seven, or ten. Next, they choose the pattern of the wraps.

Gift set bundles

Gift set bundling is a popular way to convert holiday shoppers into buyers. This bundle typically involves a selection of related items that are attractively packaged and priced for gifting. Think about popular holidays like Valentine’s Day, Mother’s Day, Easter, and even birthdays.

Send A Friend uses a birthday bundle to package the stuffed animal, stickers, buttons, socks, a birthday card, and more, which makes it super convenient for customers to send a gift to a friend.

BOGO bundling

Buy one, get one (BOGO) bundles offer one item at regular cost and one of the same items completely free. Remember when we mentioned leftover stock earlier in the article? BOGO bundles are one of the most useful types for eliminating any leftover stock on certain SKUs.

Check out this example from Braxley Bands, where you can see how the second band is shown as $0.

Exclusive bundling

Exclusive bundling is exactly what it sounds like—it involves selling products only available as a package (not sold separately). Brands use this tactic to build FOMO and make the products feel more exclusive, especially if they’re only available for a limited time or quantity.

Revolver Mag teams up with bands to create exclusive bundles often. In partnership with the band Ghost, the bundle sold out within days. You can see right in the bundle title how they share how only 250 are available.

Now that you’ve seen the nine bundles you can create, how can you ensure your strategy is successful? As experts in product bundling, we have several tips to help.

Why product bundles increase ecommerce sales

Product bundling aims to increase revenue by incentivizing customers to purchase multiple products.

And for most brands, bundling is working well. According to Shopify, beauty brand Aisling Organics sees about 30% of its direct-to-consumer sales come from product bundle purchases.

But aside from direct revenue, product bundling also impacts your AOV and retention and lessens your product waste—all of which also impact revenue.

• AOV: By incentivizing customers to purchase multiple products in one bundle, you’re driving them to spend more than they would without the bundle option. In return, increasing AOV.
• Retention: By providing a discounted bundle package and additional value, product bundles give customers more for their money. Additionally, you can help your customers see successful results (e.g. selling a full beauty routine for oily skin versus making customers create this routine on their own and potentially choose the wrong products).
• Inventory waste: Most brands have a minimum of 33% deadstock in their inventory at a time, costing more than the products alone the longer it sits there. Eventually, this stock gets discarded as waste. Bundling is a good way to clear out this extra stock.
• Customer experience: Bundles simplify decision-making by helping customers discover products that naturally work well together.
• Improve merchandising: Bundles allow brands to introduce new products, cross-sell complementary items, and create more compelling promotional campaigns.

Now that you know what product bundling is all about, let’s talk about how to create bundles on Shopify.

How to create product bundles on Shopify

Creating a bundle in Shopify is easy, and you can streamline your entire bundle operations with the right tool.

Step 1: Create a new bundle in Shopify. If you’re using Simple Bundles, then there's no need to specify the quantity or price as you can add and adjust them later on Simple Bundles. These changes will be reflected on Shopify as well.

Enable “track quantity.” And to avoid negative inventories, we recommend unchecking “Continue selling when out of stock."

Step 2: If you’re using simple bundles, go to Simple Bundles and select Build bundle in the Bundles tab. Find the product you just created and click Add.

Step 3: Start adding individual SKUs to each of the options. Select Add products in the Products section and find each of the individual SKUs you wish to add to your bundle. You can adjust the quantity of each individual SKU and the bundle's price.

Check out this article here to learn more about creating bundles in Shopify with Simple Bundles.

Using a different platform than Shopify? Email us at support@simplebundles.io to see how Simple Bundles works with your platform.

How to price bundles profitably

Before you start bundling products, you need to consider one more part of the strategy: how you will price your bundles.

The cost-plus pricing method is the simplest way to calculate a bundle price. Simply add the cost of each item in the bundle and then add a profit margin, which is a percentage of the total cost you want to make as a profit.

For example, if each item in the bundle costs $10 and you want a 25% profit margin, the total bundle price would be $12.50.

Note: If you sell items individually, keep in mind the price of the product sold individually and as a bundle. Using Simple Bundles, you can start by adding individual item prices to your bundle list to calculate the bundle price. Then, if you want to offer a discount on the bundle, you can calculate a new margin since it might be worth giving a discount to get a higher AOV.

Build high-converting product bundles with the right tools

Ready to put your strategy into practice?

By creating attractive bundles that offer customers greater value, you can increase your AOV and create a competitive advantage in your market. With careful research, planning, and execution, product bundling can effectively reach new customers and drive conversions through convenience.

Simple Bundles can help you create various bundles, and automatically send order details to your fulfillment center for picking and packing SKU bundles and kits.

You can try it for free by installing directly on Shopify here.

Frequently Asked Questions (FAQs)

What’s the difference between product bundling and product kitting?
Product bundling combines two or more products into a package, usually offered at a discount. Kitting, on the other hand, packages items together for convenience or a specific purpose (like a starter kit), without necessarily offering a discount. Both can boost sales and improve customer experience, and which one you choose depends on your goals.

Should I use single-SKU or multi-SKU bundles?

• Single-SKU bundling simplifies the buying experience since the bundle is tracked as one product, but it can limit inventory visibility.
• Multi-SKU bundling provides better tracking and inventory management because each item in the bundle is still tracked individually.
  If you work with 3PLs, warehouses, or multiple fulfillment partners, multi-SKU bundling is often more efficient.

How should I price my bundles?
A simple way is using cost-plus pricing: add up the cost of all items in the bundle, then add your target profit margin. Many merchants also offer bundles at a small discount to encourage larger orders and raise AOV. Just make sure your bundle price still makes sense compared to the individual items.

What products should be bundled together?
The best bundles combine products that naturally complement one another or solve a specific customer problem.

Examples include:

• skincare routines,
• matching apparel items,
• gaming accessories,
• meal kits,
• and starter kits.

Should product bundles be discounted?
Not always.

Some bundles perform well because of convenience, personalization, or exclusivity rather than large discounts. However, offering a small discount often helps improve conversion rates.

How do I track inventory for bundles?
The easiest way to manage bundle inventory is by tracking individual component SKUs rather than only the parent bundle product.

This helps prevent overselling and improves fulfillment accuracy. Check out Simple Bundles to see how you can do this automatically.

What types of bundles perform best for ecommerce brands?
It depends on your products and customer base, but the most popular strategies include:

• Cross-sell bundles (mixing products across categories)
• Multi-packs and buy-more-save-more bundles
• Gift sets and holiday bundles
• Mix-and-match bundles (personalization)
• BOGO or exclusive bundles to clear inventory or create urgency

How can I manage inventory and fulfillment for bundles on Shopify?
Managing bundles manually can create errors, especially if you’re working with warehouses or 3PLs. Using Simple Bundles, each bundle automatically breaks down into its components so stock levels update accurately. This ensures you don’t oversell and makes pick-and-pack easier during fulfillment.

How can I test if my bundles are effective?
Track metrics like bundle conversion rates, AOV, and revenue contribution. Compare bundle performance against individual products, check engagement on bundle landing pages, and analyze seasonal trends. Testing different variations will show you which bundles drive the most growth.