May 06, 2026 · 7 min
You have to see these bundle examples.
May 06, 2026 · 7 min
Tina Donati is the Head of Marketing at Simple Bundles and has spent the past 7+ years helping Shopify brands streamline their tech stack and unlock growth through smarter product bundling, better UX, and cleaner ops.
Spring is in the air, meaning Mother’s Day is right around the corner. And what’s the perfect gift? Anything in a bundle, of course!
But in all seriousness, bundling products makes purchasing a gift easy for your customers (while still benefitting you). From a relaxing bath bundle to a skincare set, you take the work away from the customer to create a realistic gift.
Plus, did you know some brands have increased revenue by 15% to 20% from bundles alone?
Creating a successful bundle requires strategy and creativity. So, let’s peek at some Mother’s Day bundle examples to inspire you.
Regarding special occasions like Mother's Day, flower shops have been nailing the multi-pack strategy for ages. Take FiftyFlowers, for example:
How can you take a cue from their playbook and apply it to any product category?
Take a peek at your sales data and uncover which products sell most during Mother’s Day.
Then, get creative with how to turn those hot sellers into irresistible multi-packs. With a dedicated product bundle landing page, you can sell the value of the bundle and keep track of the page’s analytics to improve upon next year.
With a banner right-smack on the homepage, Alt Fragrances highlights its Mother's Day Sale, featuring 20% off its women's collection with code "MOM."
This deal includes bundles too, like the Women's Best Seller pack. It's already discounted as a bundle, but when you use the code, you get that extra 20% off!
We've all heard of free gift with purchase, but have you ever seen it applied to a gift card? This is a unique way to bundle your gift cards and make items more valuable.
While Simon Says Stamp did a bonus gift card with a gift card purchase for Mother's Day, you could apply a similar deal for any bundle. For example, "purchase this wellness bundle, get a free $20 giftcard."
Nobl Travel makes its Mother's Day sale one of the biggest of the year, featuring it on their homepage and in a website banner with a countdown on how long is left for the sale.
When you go to the sale page, there's a whole collection to explore. In that collection includes the "Mother's Day Bundle," which features eight pieces.
Nobl is also using a perfect example of adding a free gift with purchase. With the bundle purchase, shoppers also get a luggage cover, dust cover, e-gift card, and lifetime warranty.
The retail price to the listed price shows major savings, making this bundle an enticing offer.
Easyplant sure made it easy to find a gift for Mother's Day. Not only are the plans highlighted in the homepage banner, but when you click into "shop now," you're directed to a collections page that you can filter through.
The first options featured on this page are three bundles. When you click into the bundles, you can select the vase colors and if you'd like stands with your plants. These are made with Simple Bundles' Infinite Options feature.
Creating a customized bundle is a no-brainer for products that are one-size-fits-all but offer different variants. Products like makeup or even food provide good examples of easy customization.
At the same time, you can incentivize a higher average order value with a discount for customers who purchase the bundle versus the items individually. For example, check out Glossier and its 'Makeup Set.'
With this gem, customers can handpick the shades in the set, which is especially important for products that cater to different preferences or skin tones.
If you don’t want to add customization, you can keep gifting simple by pairing complementary products.
Imagine offering a selection of skincare essentials alongside a silk sleep mask, creating the ultimate self-care package. Not only does this cater to customers looking for a relaxing gift, but it also presents an opportunity for cross-selling.
For example, someone purchasing a skincare bundle might want to add a matching scented candle or a plush robe to complete their gift. By strategically bundling products that naturally complement each other, you're enhancing the customer's shopping experience and increasing the likelihood of them exploring additional offerings from your store.
It's all about guiding your customers to discover the perfect combination of products that fulfills their needs and leaves them delighted with their purchase.
Genuine Tea Co.’s Matcha Set is an excellent example of a cross-selling bundle. Since they sell matcha, why not add a whisk, scoop, dosing tool, and tote?
Think about adding a beautiful Mother’s Day card or wrapping everything up in themed boxes.
This simple touch makes a big difference because merchants can use existing items while giving products a festive twist—without slashing prices.
It’s easy for brands to assemble and makes your customers feel like they’re gifting something thoughtful. Take this ‘New Mama’ gift set from Chez Gagné, for example, which comes with a letterpress card that says “Super Mom”:
We talked about a few strategies for bundles, but what if you haven't had the chance to put together your bundles just yet?
Even if your bundles aren't ready for Mother’s Day, you can keep your customers in the loop and build excitement by teasing them with a “notify me” call-to-action.
Inviting customers to sign up for notifications keeps them engaged and ensures they're the first to know when your special Mother's Day bundles go live, and strategically grows your email list at the same time.
So, if you're still putting the finishing touches on your bundles, don't miss out on this opportunity to build anticipation and foster a sense of exclusivity, just like The Beauty Crop does:
Mother's Day might be the perfect time to showcase your creativity with thoughtful gift bundles but don’t limit yourself to just one holiday.
From birthdays to anniversaries, there’s always a gift to purchase for someone. Adding a ‘Gifts’ section on your website can appeal to everyone year-round.
We love this example from Bruny Island Co., which allows customers to build a cheese hamper with different varieties.
We've covered a lot of bundling inspiration for Mother's Day, but don’t let it stop there. You can explore many more product bundle examples that will keep your bundle strategy going all year.
If you’re looking for a reliable partner to set up bundles quickly, try Simple Bundles on the Shopify app store. Our free tier allows you to create three bundle types.
Good luck!
1) Why are product bundles effective for Mother’s Day?
Bundles simplify gifting by combining complementary products into a ready-to-purchase set. This reduces decision fatigue for shoppers, increases average order value (AOV), and helps merchants sell more without relying solely on discounts.
2) Do I need to discount Mother’s Day bundles?
Not always. Many successful bundles are driven by convenience, personalization, or presentation rather than price cuts. Adding custom packaging, a holiday card, or curated combinations can create perceived value without reducing margins.
3) What types of bundles work best for Mother’s Day?
4) How do I market Mother’s Day bundles online?
Create dedicated landing pages for your gift sets, highlight savings or unique combinations, and add upsell/cross-sell prompts in the cart. If bundles aren’t ready yet, use a “Notify Me” CTA to build anticipation and grow your email list.
5) How can I handle inventory and fulfillment for holiday bundles?
Use a bundling tool like Simple Bundles, which breaks bundles into individual SKUs. This ensures:
6) Can I continue selling these bundles after Mother’s Day?
Yes! Many bundles can be repurposed for other occasions like birthdays, anniversaries, and seasonal events. Adding a “Gifts” section on your site keeps bundles relevant year-round and ensures you maximize the investment in bundle creation.
7) How quickly can I set up a bundle in Shopify?
With Simple Bundles, merchants can create multi-SKU or single-SKU bundles in under 5 minutes. The app offers a free tier so you can launch a few Mother’s Day bundles quickly and test what resonates with your audience.
Product bundle pricing is one of the most effective ways to increase average order value. This guide explores the psychology and economics behind successful bundling, including why bundles increase perceived value, how top brands structure their offers, and the pricing frameworks that drive results.
This guide breaks down how Shopify POS bundles actually work, the limitations of native bundling, and how growing brands create flexible bundle experiences with real-time inventory syncing and smooth in-store checkout flows.
The article walks through a four-step setup framework, including SKU mapping, automatic inventory syncing, and order testing, while also sharing conversion best practices to help three-pack bundles increase AOV and drive more sales.
