Bundling strategies

Discover proven product bundling strategies to boost AOV, retention, and sales for your Shopify store.

How to Create Bundles on Shopify: Step-by-Step Setup + Proven Strategies

How to Create Bundles on Shopify: Step-by-Step Setup + Proven Strategies

This article is a step-by-step guide for merchants who want to boost average order value and improve their online store merchandising strategy.

Collecting Reviews for Bundled Products on Shopify: a How-to Guide

Collecting Reviews for Bundled Products on Shopify: a How-to Guide

Reviews on product pages play a major role in conversions, especially for Shopify bundles.

How to Choose Which Products to Bundle (A Data-Driven Strategy for Shopify Stores)

How to Choose Which Products to Bundle (A Data-Driven Strategy for Shopify Stores)

If you’re already experimenting with bundles, this is a great way to refine your product bundling strategy.

Types of Bundles You Can Create on Shopify (+ Examples)

Types of Bundles You Can Create on Shopify (+ Examples)

With the right approach (and the right Shopify app), bundles can become one of the most profitable parts of your online store.

How to Bundle Products in Shopify (Without an App)

How to Bundle Products in Shopify (Without an App)

Product bundling is a potent strategy for e-commerce success. While apps offer convenience, understanding the manual methods provides greater control, potentially saves costs, and deepens your understanding of Shopify's capabilities.

How Bundles Improve Retention (And Keep Your Profits From Evaporating)

How Bundles Improve Retention (And Keep Your Profits From Evaporating)

How product bundling improves retention, increases AOV, and boosts profitability. Learn bundling strategies that optimize customer experience.

Guide to B2B and Wholesale Bundles on Shopify: Setup, Pricing, and Fulfillment Best Practices

Guide to B2B and Wholesale Bundles on Shopify: Setup, Pricing, and Fulfillment Best Practices

When buyers know exactly what they’re getting, when it will arrive, and how much it will cost, they’ll keep coming back.

How to Create High-Converting Product Bundles for Beauty Brands on Shopify

How to Create High-Converting Product Bundles for Beauty Brands on Shopify

Beauty shoppers are buying clarity, confidence, and transformation. Your bundles should reflect that.

What Are Infinite Options Bundles on Shopify and When Do You Use Them?

What Are Infinite Options Bundles on Shopify and When Do You Use Them?

If you’re a Shopify merchant looking to offer customizable product bundles without the hassle of creating hundreds of variants, infinite options bundles are a flexible, scalable solution.

A Framework for Increasing Retention with Product Bundles

A Framework for Increasing Retention with Product Bundles

This article shows you how to go beyond soft metrics and start tracking and improving retention through smarter bundling.

Want Bundles Like Glossier? A Step-by-Step Guide

Want Bundles Like Glossier? A Step-by-Step Guide

Glossier's bundles bring together the essentials—offering shoppers a straightforward experience from discovery to checkout. If you’re looking to craft a bundle experience like Glossier's, both online and in-stores, you’re in the right place!

How to Sell Product Bundles on the Shop Channel

How to Sell Product Bundles on the Shop Channel

Exciting News: Product bundles are now compatible with Shop!

Increasing AOV with a Full-Funnel Product Bundle Strategy

Increasing AOV with a Full-Funnel Product Bundle Strategy

Let’s talk about where, how, and why you should be using product bundles across your marketing funnel.

Unlocking the Potential of Product Bundles in Email Flows

Unlocking the Potential of Product Bundles in Email Flows

How to leverage product bundles in your email flows and campaigns without causing friction to your brand’s operations.

How to Design High-Converting Bundle Pages (+10 Examples)

How to Design High-Converting Bundle Pages (+10 Examples)

Are your product bundle landing pages driving the number of conversions you’d like? If not, that’s what we’re here for.

6 Effective Bundling Strategies to Boost Ecommerce Profit Margins and Average Order Value

6 Effective Bundling Strategies to Boost Ecommerce Profit Margins and Average Order Value

How you can strategically approach your bundling strategy to improve your net income.

Tips and Examples to Improve Your Product Bundle Strategy

Tips and Examples to Improve Your Product Bundle Strategy

Product bundling can surface operational challenges, but with the right strategy, you can create high-converting bundles and streamline your entire bundling operations.

Simple Bundles Newsletter

Get our best content in your inbox

Sign up for our weekly blog about bundling strategies, app updates, and more.

By providing your email, you consent to receive communications from Simple Bundles.

The easiest way to grow AOV

Join 20,000+ Shopify merchants already using Simple Bundles to drive their growth.

Try Simple Bundles free
Shopify UI Cards