Bundling strategies
Discover proven product bundling strategies to boost AOV, retention, and sales for your Shopify store.
The product bundle pricing secrets premium brands use
Product bundle pricing is one of the most effective ways to increase average order value. This guide explores the psychology and economics behind successful bundling, including why bundles increase perceived value, how top brands structure their offers, and the pricing frameworks that drive results.
15 product bundling tips + real ecommerce examples
In this guide, we’ll share 15 product bundling tips, real ecommerce examples, and Shopify-specific strategies to help you create bundles customers actually want to buy.
How Shopify brands can set up a free gift with purchase
This guide explains how to create free gift with purchase promotions on Shopify using native discounts, bundle apps, and automation tools. Learn how to add gifts automatically, boost AOV with cart upsells, and create a smoother customer experience.
8 product bundling strategies that won't ever fail you
Explore proven product bundling strategies, including mix-and-match bundles, BOGO offers, gift sets, and custom bundles that increase sales and customer satisfaction.
How brands are using bundles for Valentine’s Day procrastinators
Below are a few of our favorite Valentine’s Day bundle examples we’ve already seen from brands using Simple Bundles.
Can you sell bundles on Shopify POS? Here's what works
Can you sell bundles on Shopify POS? Yes. Compare Shopify Bundles vs Simple Bundles for POS, features, limitations, and step-by-step setup for omnichannel retail.
Shopify bundle app features: What to look for before you install one
Choosing the wrong Shopify bundle app can cause overselling, fulfillment issues, and broken inventory syncing. Learn which bundle app features actually matter before you scale.
How product add-ons turn your bundles into upsell machines
Product add-ons give shoppers a choice: the base bundle on its own, or the bundle plus whatever extras make sense for them.
How to Create Bundles on Shopify: Step-by-Step Setup + Proven Strategies
This article is a step-by-step guide for merchants who want to boost average order value and improve their online store merchandising strategy.
Your guide to collecting reviews for bundled products on Shopify
Reviews on product pages play a major role in conversions, especially for Shopify bundles.
How to Choose Which Products to Bundle (A Data-Driven Strategy for Shopify Stores)
If you’re already experimenting with bundles, this is a great way to refine your product bundling strategy.
Types of Bundles You Can Create on Shopify (+ Examples)
With the right approach (and the right Shopify app), bundles can become one of the most profitable parts of your online store.
How to bundle products in Shopify (without an app)
While apps offer convenience, understanding the manual methods provides greater control, potentially saves costs, and deepens your understanding of Shopify's capabilities.
How bundles improve retention (keeping your profits from evaporating)
How product bundling improves retention, increases AOV, and boosts profitability. Learn bundling strategies that optimize customer experience.
B2B and wholesale bundles on Shopify: setup, pricing, and fulfillment
When buyers know exactly what they’re getting, when it will arrive, and how much it will cost, they’ll keep coming back.
How to create high-converting product bundles for beauty brands
Beauty shoppers are buying clarity, confidence, and transformation. Your bundles should reflect that.
What are Infinite Options bundles on Shopify and when do you use them?
If you’re a Shopify merchant looking to offer customizable product bundles without the hassle of creating hundreds of variants, infinite options bundles are a flexible, scalable solution.
Quick framework for increasing retention with product bundles
This article shows you how to go beyond soft metrics and start tracking and improving retention through smarter bundling.
Want bundles like Glossier? A step-by-step guide
Glossier's bundles bring together the essentials—offering shoppers a straightforward experience from discovery to checkout. If you’re looking to craft a bundle experience like Glossier's, both online and in-stores, you’re in the right place!
How to sell product bundles on the Shop Channel
Exciting News: Product bundles are now compatible with Shop!
Increasing AOV with a full-funnel product bundle strategy
Let’s talk about where, how, and why you should be using product bundles across your marketing funnel.
How to share product bundles in Klaviyo email flows
How to leverage product bundles in your email flows and campaigns without causing friction to your brand’s operations.
How to Design High-Converting Bundle Pages (+10 Examples)
Are your product bundle landing pages driving the number of conversions you’d like? If not, that’s what we’re here for.
6 effective bundling strategies to boost profit and average order value
How you can strategically approach your bundling strategy to improve your net income.
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